Newsroom · Analysis

NIL collectives are 5.5% of the money

Schools can now pay athletes directly, up to a cap. Everything above that cap comes from booster foundations and NIL collectives, and no public record says which organizations fund which program. We built that link from federal filings. Across every Division I program whose funders we can name, the decades-old booster foundations out-raise the NIL collectives 17 to 1.

Analysis by , Chief Technology Officer at Civly · from the U.S. Department of Education’s EADA survey and IRS Form 990 filings.

17 : 1
booster foundations vs. NIL collectives
63
organizations linked to the program they fund
$1.79B
raised across their most recent filings
54 of 358
Division I programs with a funder we can name

What nobody had published

Two public records exist. Nothing connects them.

1. What the department earns

U.S. Department of Education

Every college that takes federal student aid and fields a team files an annual survey of what its athletic department made and spent. Because it is a federal filing obligation rather than a records request, it covers private universities: Notre Dame, USC, Duke, Stanford, Vanderbilt. Databases built on NCAA filings and state public-records law cannot reach them.

2. What the funders raise

IRS Form 990

Booster foundations and NIL collectives are non-profits, so each files a tax return showing what it took in. You can look up any one of them, if you already know its name.

3. The link between them

Nothing publishes this

No public record says this program’s athletes are funded by these organizations. Athletic-department finances are a commodity, published by five outfits already. Joining them to the donor engine is the part that did not exist, and it is the only part of this page worth your time.

The new channel is the small one

Two channels fund athletes outside the cap: booster foundations, many of them decades old, and the NIL collectives that arrived with the new rules. They are not the same size.

51 booster foundationsacross 48 programs
$1.69B
12 NIL collectivesacross 12 programs
$98.6M
University of Georgia Athletic Association IncUniversity of Georgia, one organization
$291.6M

NIL collectives account for 5.5% of every dollar we can trace to a named program. The booster foundations, athletic associations and booster clubs many of them decades old, account for the rest. University of Georgia Athletic Association Inc alone out-raises all 12 collectives combined by 3.0×.

This is a floor on the collective side, not a census: collectives are young, many file late or not at all, and some are structured as for-profit entities that file nothing public. But every organization above is one whose filing we hold, so the comparison is like for like, and the gap is not close.

Every organization we can name

The register: each funder, the program it supports, what it raised, what it raised the year before, and how the link was established. Sort by any column.

OrganizationProgramTypeTotal revenueContributionsYear beforeChangeTax yearLink
University of Georgia Athletic Association Inc
EIN 580652518 · ATHENS, GA
University of GeorgiaBooster foundation$291.6M$131.4M$241.6M+$50.1M2024hand-verified
Georgia Tech Athletic Association Inc
EIN 580622514 · ATLANTA, GA
Georgia Institute of Technology-Main CampusBooster foundation$200.2M$93.1M$155.2M+$45.0M2024mission + state
University of Louisville Athletic Association
EIN 311106941 · Louisville, KY
University of LouisvilleBooster foundation$142.9M$35.7M$140.7M+$2.2M2024name + state
Tiger Athletic Foundation
EIN 721004960 · BATON ROUGE, LA
Louisiana State University and Agricultural & Mechanical CollegeBooster foundation$123.9M$106.0M$86.8M+$37.0M2024hand-verified
Texas A&M University 12th Man Foundation
EIN 741185725 · College Station, TX
Texas A&M University-College StationBooster foundation$110.9M$101.1M$95.7M+$15.2M2024name + state
Tigers Unlimited Foundation
EIN 364538203 · AUBURN, AL
Auburn UniversityBooster foundation$91.3M$88.1M$62.5M+$28.8M2024hand-verified
Seminole Boosters Inc
EIN 591561180 · TALLAHASSEE, FL
Florida State UniversityBooster foundation$82.1M$68.1M$80.6M+$1.6M2024mission + state
Iptay
EIN 465666637 · CLEMSON, SC
Clemson UniversityBooster foundation$71.6M$63k$78.5M−$6.9M2024hand-verified
Gator Boosters Inc
EIN 590737883 · GAINESVILLE, FL
University of FloridaBooster foundation$71.0M$65.9M$52.9M+$18.1M2024mission + state
Razorback Foundation Inc
EIN 710540644 · FAYETTEVILLE, AR
University of ArkansasBooster foundation$62.1M$60.2M$33.3M+$28.8M2024hand-verified
Ole Miss Athletic Foundation
EIN 640474850 · OXFORD, MS
University of MississippiBooster foundation$60.2M$26.1M$42.6M+$17.7M2024mission + state
Virginia Student Aid Foundation Inc
EIN 540517188 · CHARLOTTESVILLE, VA
University of Virginia-Main CampusBooster foundation$50.3M$47.4M$59.7M−$9.5M2024mission + state
Montlake Futures Fund
EIN 873396900 · SEATTLE, WA
University of Washington-Seattle CampusNIL collective$44.3M$44.4M$6.3M+$38.0M2024hand-verified
California State University Fresno Athletic Corporation
EIN 942874546 · FRESNO, CA
California State University-FresnoBooster foundation$43.8M$11.7M$42.5M+$1.3M2024name + state
University of Tennessee Athletics
EIN 993405430 · KNOXVILLE, TN
The University of Tennessee-KnoxvilleBooster foundation$40.0M$40.0Mn/an/a2024mission + state
Cowboy Athletics Inc
EIN 020669448 · STILLWATER, OK
Oklahoma State University-Main CampusBooster foundation$35.8M$31.2M$22.1M+$13.7M2024mission + state
Georgia State University Athletic
EIN 586043293 · ATLANTA, GA
Georgia State UniversityBooster foundation$32.9Mn/a$31.5M+$1.4M2024name + state
Florida State University Athletics Association Inc
EIN 813227626 · TALLAHASSEE, FL
Florida State UniversityBooster foundation$29.3M$18.4M$42.9M−$13.6M2024name + state
East Carolina University Educational
EIN 566061192 · GREENVILLE, NC
East Carolina UniversityBooster foundation$17.9M$15.1M$20.4M−$2.4M2024name + state
Athletic Foundation of the University
EIN 237050570 · CHARLOTTE, NC
University of North Carolina at CharlotteBooster foundation$16.6M$15.0M$6.2M+$10.5M2024mission + state
Texas One Fund Inc
EIN 873873183 · AUSTIN, TX
The University of Texas at AustinNIL collective$16.5M$16.8M$10.5M+$6.0M2024hand-verified
Classic City Collective Inc
EIN 933070490 · SANTA ROSA BEACH, FL
University of GeorgiaNIL collective$16.2M$16.1M$2.9M+$13.3M2024hand-verified
Gamecock Club of the University of
EIN 576024939 · COLUMBIA, SC
University of South Carolina-ColumbiaBooster foundation$14.6M$13.6M$14.6M+$28k2023mission + state
The Kennesaw State University Athletic
EIN 272508471 · KENNESAW, GA
Kennesaw State UniversityBooster foundation$11.9M$1.5M$6.3M+$5.6M2024name + state
Georgia Southern University Athletic
EIN 581485954 · Statesboro, GA
Georgia Southern UniversityBooster foundation$11.4M$7.9M$15.3M−$3.9M2024name + state
Clemson Athletic Properties Company
EIN 871538054 · CLEMSON, SC
Clemson UniversityBooster foundation$11.0M$88k$8.7M+$2.3M2024mission + state
The College of Charleston Athletic Fund
EIN 570640443 · CHARLESTON, SC
College of CharlestonBooster foundation$9.9M$9.7M$5.1M+$4.8M2024name + state
University of Southern Mississippi Athletic Foundation
EIN 640929171 · HATTIESBURG, MS
University of Southern MississippiBooster foundation$9.7M$8.9M$7.2M+$2.5M2024name + state
Big Green Scholarship Foundation
EIN 550631935 · HUNTINGTON, WV
Marshall UniversityBooster foundation$7.7M$957k$10.4M−$2.7M2024mission + state
The Varsity Collective Charitable Fund
EIN 882810939 · MADISON, WI
University of Wisconsin-MadisonNIL collective$7.6M$7.5M$4.3M+$3.3M2024mission + state
Pokes with a Purpose Inc
EIN 881533796 · TULSA, OK
Oklahoma State University-Main CampusNIL collective$6.4M$6.4M$946k+$5.5M2023hand-verified
Unm Lobo Club
EIN 856018840 · ALBUQUERQUE, NM
University of New Mexico-Main CampusBooster foundation$5.8M$4.9M$6.1M−$334k2024mission + state
Bronco Athletic Association Inc
EIN 826026578 · Boise, ID
Boise State UniversityBooster foundation$5.3M$5.3M$4.2M+$1.2M2024mission + state
Ahahui Koa Anuenue
EIN 237253559 · HONOLULU, HI
University of Hawaii at ManoaBooster foundation$5.0M$4.4M$8.7M−$3.8M2024mission + state
Garnet Trust Foundation
EIN 920463073 · COLUMBIA, SC
University of South Carolina-ColumbiaNIL collective$4.7M$4.7M$3.5M+$1.2M2024mission + state
Lion Athletic Association
EIN 721008129 · HAMMOND, LA
Southeastern Louisiana UniversityBooster foundation$4.2M$2.3M$2.3M+$1.9M2024mission + state
UWG Athletic Foundation Inc
EIN 462304510 · Carrollton, GA
University of West GeorgiaBooster foundation$4.0M$3.6M$2.0M+$2.1M2024mission + state
Hilltopper Athletic Foundation Inc
EIN 610656420 · BOWLING GREEN, KY
Western Kentucky UniversityBooster foundation$3.9M$3.7M$3.7M+$177k2023mission + state
Chanticleer Athletic Foundation
EIN 570765209 · CONWAY, SC
Coastal Carolina UniversityBooster foundation$3.6M$3.1M$3.3M+$222k2023mission + state
David X Marks Foundation
EIN 956034304 · LOS ANGELES, CA
University of Southern CaliforniaBooster foundation$3.1Mn/a$3.3M−$173k2022mission + state
Jaguar Athletic Fund Inc
EIN 631035650 · MOBILE, AL
University of South AlabamaBooster foundation$2.1M$281k$2.4M−$304k2023mission + state
Cohesion Foundation Inc
EIN 881525390 · DUBLIN, OH
Ohio State University-Main CampusNIL collective$1.1M$1.0M$1.5M−$367k2023hand-verified
Montana State University Bobcat Club
EIN 810378594 · BOZEMAN, MT
Montana State UniversityBooster foundation$1.1M$627k$892k+$222k2024name + state
The Penguin Club Inc
EIN 237301468 · YOUNGSTOWN, OH
Youngstown State UniversityBooster foundation$1.1M$469k$1.4M−$301k2024mission + state
Bleed Purple Athletic Alliance
EIN 882362069 · FORT WORTH, TX
Tarleton State UniversityNIL collective$709k$625k$39k+$670k2024mission + state
Sawmill Collective Inc
EIN 933106151 · NACOGDOCHES, TX
Stephen F Austin State UniversityNIL collective$609k$609kn/an/a2025mission + state
Athletics Foundation of Norfolk State University Inc
EIN 521228618 · Norfolk, VA
Norfolk State UniversityBooster foundation$518k$320k$180k+$338k2021name + state
City Fans 210 Inc
EIN 921327399 · SAN ANTONIO, TX
The University of Texas at San AntonioBooster foundation$446k$446kn/an/a2023mission + state
Aaun Endowment Fund Inc
EIN 880296894 · RENO, NV
University of Nevada-RenoBooster foundation$386k$88k$661k−$274k2024mission + state
Idaho State University Bengal Athletic Boosters Inc
EIN 820434759 · POCATELLO, ID
Idaho State UniversityBooster foundation$372k$226k$241k+$131k2023name + state
Buckeye Boosters Inc
EIN 237038930 · COLUMBUS, OH
Ohio State University-Main CampusBooster foundation$288kn/a$151k+$137k2024mission + state
Jags Impact Inc
EIN 920900351 · MOBILE, AL
University of South AlabamaNIL collective$258k$258kn/an/a2023mission + state
Varsity House Inc
EIN 930523882 · CORVALLIS, OR
Oregon State UniversityBooster foundation$224k$11k$196k+$28k2024mission + state
Light The Tower Collective
EIN 883320065 · Denton, TX
University of North TexasNIL collective$211k$211kn/an/a2022mission + state
Seahawk Intercollegiate
EIN 874444176 · Wilmington, NC
University of North Carolina WilmingtonBooster foundation$203k$187k$168k+$35k2025mission + state
Trojan Athletic Foundation Inc
EIN 203657234 · LITTLE ROCK, AR
University of Arkansas at Little RockBooster foundation$172kn/a$198k−$26k2023mission + state
University of Kentucky Varsity
EIN 237220532 · LEXINGTON, KY
University of KentuckyBooster foundation$162kn/a$180k−$18k2019name + state
The Uconn Club Inc
EIN 061333372 · STORRS, CT
University of ConnecticutBooster foundation$122k$6k$86k+$36k2024mission + state
Oregon Booster Association Inc
EIN 943180347 · EUGENE, OR
University of OregonBooster foundation$71k$32k$71k+$1312024mission + state
The Thunder Trust Foundation Inc
EIN 883715207 · HUNTINGTON, WV
Marshall UniversityNIL collective$16kn/a$158k−$142k2025mission + state
Crimson Tide Foundation
EIN 201715023 · TUSCALOOSA, AL
The University of AlabamaBooster foundationn/an/an/an/an/ahand-verified
Athletic Association University
EIN 237046624 · RENO, NV
University of Nevada-RenoBooster foundationn/an/an/an/a2024mission + state
Wichita State University Intercollegiate Athletic Assoc Inc
EIN 480690618 · WICHITA, KS
Wichita State UniversityBooster foundationn/an/an/an/an/aname + state

All 63 organizations we can tie to a named program, covering 54 of 358 Division I programs. Each figure is that organization’s most recent filing; those span tax years 2019–2025, so the column names the year rather than implying a single snapshot. Totals should be read as “most recent filing on record,” not as one fiscal year. Organization names appear as they do in the filing, and a few are cut short there rather than here.

Change is the movement against the prior year in dollars, available for 55 of the 63 filings. It is shown in dollars rather than percent on purpose: a percentage off a small base ranks a few hundred thousand above a swing of tens of millions.

How we linked them, and what this cannot tell you

How the link is made

There is no payment record. Nothing in the public record says a given organization funds a given school, so the link is built from names and stated purpose, and only published when three things hold at once:

1. the organization’s name contains the school’s own name, built into a phrase that must include “university,” “college” or “institute” so a place name alone can never match;
2. it is registered in the school’s state;
3. it says it exists for athletics, in its own name or in its 990 mission statement.

Nickname matches never publish automatically. “Crimson Tide,” “Buckeye” and “Gator” are shared with thousands of high-school clubs, a swim team and, in one case, a dairy. Those go to human review.

Of the 63 links here: 37 matched on mission text, 15 on name, and 11 were verified by hand. Hand-verification is the only route allowed to cross a state line, which is how Georgia’s Classic City Collective, which files from Florida through a management company in Alabama, is linked to Georgia at all.

What this cannot tell you

A 990 shows what an organization raised. It never shows what any athlete was paid. Nothing here is anyone’s compensation, and no figure on this page should be read as a deal value.

Coverage is 54 of 358 programs. Where a program is absent, that means we have not verified a funder for it, not that it has none. Many programs have no separately filing booster entity at all, because the money runs through the university’s main foundation, which files as one organization covering the whole institution. A wrong EIN would put a wrong dollar figure under a named school, so unconfirmed candidates are held back rather than guessed.

These filings predate the rule change. Schools could first pay athletes directly on 1 July 2025, and most of these returns cover the year before that. They describe the funding landscape going into revenue sharing, not its effects.

There is no single “donor money” line. IPTAY, Clemson’s booster foundation, books donor money as program service revenue. Its contributions line reads $63k against $71.6M of revenue. Collectives commonly book athlete payments as fees for services rather than grants. The register leads with total revenue for that reason.

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