College Sports Money · Division I FBS

University of Georgia

Athens, Georgia · Football Bowl Subdivision · public university. University of Georgia reported $233.5M of athletic revenue in 2024-25 against $226.7M of expenses. That is 2.0 times the $116.0M median for the 128 Football Bowl Subdivision programs, and it ranks 11th of 128 in the FBS and 11th of 358 across Division I. Revenue fell 3.4% from the prior year’s $241.8M.

Analysis by , Chief Technology Officer at Civly · All 358 Division I schools

$233.5M
athletic revenue, 2024-25
$226.7M
athletic expenses
$6.8M
revenue less expenses
-3.4%
revenue against the prior year
11th of 128
by revenue in the FBS
11th of 358
by revenue in Division I
582
athletes · 345 men, 332 women
30,654
students enrolled

Revenue cap and rosters

All figures come from the school’s own filings for 2024-25 and are compared with the 128 programs in its group.

The revenue-sharing cap

Cost of paying the full cap

Paying the full $21.3M revenue-sharing cap for 2026-27 would take 9.1% of this department’s revenue. The cap is the most a school may pay its athletes directly, and no school is required to pay it. Third-party name, image and likeness money is uncapped and does not count against it.

Who is on the rosters

Participation and enrollment as surveyed

582 athletes were counted at the school in the survey year, filling 345 men’s and 332 women’s roster spots across 12 sports. The two counts differ because an athlete who plays two sports fills a spot in both. Enrollment is 30,654. Football is the largest single line, $149.3M of revenue against $71.1M of expenses, which is 64% of what the department earned.

Sport by sport

Each row shows one sport’s revenue, expenses and athletes.

SportRevenueExpensesNetMenWomen
Football$149.3M$71.1M+$78.2M1350
Basketball$17.6M$15.9M+$1.7M1523
Equestrian$2.4M$3.5M−$1.1M054
Baseball$2.1M$6.3M−$4.2M550
Gymnastics$2.0M$2.9M−$929k025
Track and Field and Cross Country (combined)$591k$6.3M−$5.7M8393
Softball$564k$3.3M−$2.7M021
Swimming and Diving (combined)$431k$3.5M−$3.1M3633
Golf$330k$2.4M−$2.0M99
Tennis$235k$2.9M−$2.6M1212
Soccer$111k$3.1M−$3.0M044
Volleyball$108k$2.1M−$2.0M018

The table shows the 12 sports at University of Georgia that reported money or participants in 2024-25. Sports the school surveyed but left empty are not shown. Revenue and expenses attributed to no single sport, which at most departments is the larger share of both, are counted only in the department totals above, so these rows do not add to those totals. Sort by any column.

Who funds the athletes

We have verified 2 organizations as funding this program. Their tax returns report what each raised.

University of Georgia Athletic Association Inc

Booster foundation · EIN 580652518 · Athens, GA · tax year 2024, for the period ending 2025-06-30
Total revenue
$291.6M
Contributions
$131.4M
Total revenue, year before
$241.6M
Contributions, year before
$102.4M
Change in revenue
+$50.1M

“To offer nationally competitive intercollegiate athletic programs which reflect the interest of our students, faculty, the Southeastern Conference, and the people of Georgia.”

The link to University of Georgia was verified by hand. It is the athletic department's own 501(c)(3), based in Athens, Georgia. The University of Georgia Foundation and the Research Foundation share the school's name and city, but they are separate organizations outside athletics.

Classic City Collective Inc

NIL collective · EIN 933070490 · Santa Rosa Beach, FL · tax year 2024, for the period ending 2024-12-31
Total revenue
$16.2M
Contributions
$16.1M
Total revenue, year before
$2.9M
Contributions, year before
$2.9M
Change in revenue
+$13.3M

“The Organization Engages in Community Development, Mentoring, Youth Development, Education, and Poverty Relief By Creating Partnerships Between University of Georgia Alumni, Student Athletes, and the Surrounding Communities.”

The link to University of Georgia was verified by hand. It is Georgia's NIL collective. 'Classic City' is Athens' nickname, but the organization files from Florida, and its 990 address is a management company in Auburn, Alabama. The automatic match requires the same state, so it could not make this link. It is registered as a 501(c)(6) business league.

Limits of these figures

1

The survey year comes before revenue sharing started

The revenue-sharing cap is the most a school may pay its athletes directly: $20.5M for 2025-26 and $21.3M for 2026-27. No school is required to pay it. Third-party NIL money is uncapped and does not count against it. No federal athletics survey covers a revenue-sharing year yet. The first is expected around spring 2027.

2

What the survey is

Every college that takes federal student aid and fields a team files this survey each year under the Equity in Athletics Disclosure Act. Because filing is a federal requirement, the survey covers private universities that NCAA-based databases do not include. The figures are the school’s own reported numbers for 2024-25, and the Department of Education does not audit them. Reported revenue includes direct institutional support and student fees, so every department in the survey reports revenue at least equal to its expenses, and a reported surplus does not mean a profit.

3

What a Form 990 shows

A Form 990 shows what an organization raised. It never shows what any athlete was paid. No figure in the funder section is anyone’s compensation or the value of any deal. The form has no single donor-money line. Some organizations book donor money as contributions and others as program service revenue or fees for services, so each funder card lists total revenue first.

Source: U.S. Department of Education, Equity in Athletics Disclosure Act survey, 2024-25; IRS Form 990 e-file releases for donor entities. Analysis: Civly.

Vet athletes and find collective donors

Civly Athletics vets athletes. Collective Prospecting finds and qualifies the donors behind a collective and traces each name to a filing or a public post.